What about BlueLithium appealed to a buyer like Yahoo?
Last Year, Gurbaksh Chahal sold his 2nd company “BlueLithium”, a global online ad network that focuses on behavioral targeting to YAHOO for $300 million in cash. The company then had 175 employees and nine offices.
What about BlueLithium appealed to a buyer like Yahoo? This was the question Gurbaksh, who often goes by “G”, was supposed to answer in an interview by Andrea Cooper. For this Gurbaksh answered “It came down to the fact that we had an asset. That asset was a great behavioral technology, and we were the fastest-growing and youngest of all the companies out there in our industry. We were nimble and had a great team. We created a name in the marketplace in three and a half years. We were one of the top networks.” These were the main reasons why Yahoo acquired BlueLithium.
For media request with Gurbaksh Chahal, please contact Marleah Leslie (Marleah@marleahleslie.com) or Ann Gurrola (Ann@marleahleslie.com) or visit the site http://www.chahal.com
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