About BlueLithium

"BlueLithium" was founded by Gurbaksh Chahal in on January 12, 2004. The company's office was set up office in San Jose, CA, and got investment from Walden Venture Capital and 3i. The company, which has 120 employees and its network focused on data, optimization, analytics and a pioneer of behavioral targeting. Gurbaksh Chahal has been recognized as an innovator in the online advertising space by Business 2.0 as well as a sought-after speaker, featured at conferences including Red Herring, JP Morgan, Bear Stearns and Ad: Tech. BlueLithium has been named one of the top 100 private companies in America for three consecutive years.

BlueLithium was serving 100 million+ unique users and reached more than 60% of US internet users. What’s more, they made $100M+ in revenue in 2006 - run the sums and you have another huge acquisition price (DoubleClick, by comparison, did $300 million in revenue in 2006 - Google paid $3.1 billion for that one). BlueLithium already serves up 8 billion ad impressions a month to 100 million users of the Web's top sites. Each of those ads drops a cookie on your browser, and when you show up on another site that serves BlueLithium ads or on one of its advertisers' Web sites, it adds that history of clicks to its database. Read more about Bluelithium and founder of bluelithium at www.chahal.com